VOGUE JAPAN presents a new-generation beauty event co-produced with Gen Z: VOGUE BEAUTY NEXT

MENTAL HEALTH

Free yourself from the constraints of smartphones and social media,and discover a new perspective to enrich your everyday life.

Mei Ichinose / Paralympian, Speaker, Model

Saya Moriyama / Licensed Psychologist, Representative Director of the Japan Digital Wellbeing Association (JDWA)

Rika Machida / Brand General Manager, Shu Uemura Division, L'Oréal Luxe

Mina Oba / Editor, Writer - Students from Aoyama Gakuin University

What is a smart way to interact with the digital world?Through the “Connected, Not Addicted – Let’s Connect in Real Life” campaign by Shu Uemura, which has long supported self-exploration and self-expression through makeup, we explore preventive measures and ways to engage with digital devices without becoming dependent.

Going beyond existing concepts of beauty and discovering new values, VOGUE JAPAN will be holding such a beauty event this winter. The event will take place at Aoyama Gakuin University, whose campus is located in the fashion mecca of Omotesando. Under the slogan "The world can be changed by the power of each individual" (Be the Difference), the event will be held in conjunction with Aoyama Gakuin, which is celebrating its 150th anniversary this year, and will cover the four themes of mental health, identity, wellness, and self-care. There will also be talks with impressive guests and tryouts of the latest beauty items. Don't miss out on this moment when you become truly beautiful.

"We are pleased to announce that VOGUE BEAUTY NEXT will be held at Aoyama Gakuin University this winter. In collaboration with students from Aoyama Gakuin, we would like to present to you a new world of beauty for Generation Z. We have prepared content that will allow you to fully experience beauty for the new era, such as interactive talk sessions with guests who are leading the generation, makeup booths where you can try out the latest colors, and touch-and-try experiences of the best cosmetics of 2024. Let's open the door to a new beauty world at Aoyama Gakuin University!"

--Tiffany Godoy,

Head of Editorial Content, Vogue Japan

VOGUE JAPANがZ世代とプロデュースする

新世代ビューティーイベント

VOGUE BEAUTY NEXTを開催

MENTAL HEALTH

スマホやSNSなどの束縛から解放され、日常を豊かにするための新しい視点を見つけて

一ノ瀬メイ／パラリンピアン・スピーカー・モデル森山沙耶／公認心理師、一般社団法人日本デジタルウェルビーイング協会（JDWA）代表理事町田理香／ロレアル リュクス事業本部 シュウ ウエムラ事業部 ブランドジェネラル マネージャー大庭美菜／エディター・ライター青山学院大学学生

デジタルとの賢い付き合い方とは？ メイクアップを通じた自己探求や自己表現を応援してきたシュウ ウエムラが展開する「connected not addicted　リアルにつながろう」キャンペーンを通して、デジタルに依存しないための予防策と付き合い方について考える。

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